Absa is excited to announce its role as the Proud Banking Partner of the highly anticipated Betway SA20, set to take place from 9 January to 8 February 2025. This premier T20 cricket league, entering its third season, will be played across Johannesburg, Cape Town, Durban, Pretoria, Gqeberha, and Paarl, featuring six franchise teams owned by major IPL franchises. This collaboration marks an important milestone in South African cricket, as it brings together international and local talent for an exceptional sporting experience.
A Global Stage for Cricketing Excellence
Betway SA20 is more than just a cricket tournament; it represents the intersection of cricketing brilliance from across the globe. With franchises backed by the powerhouses of the Indian Premier League (IPL), the competition offers a unique blend of international stars and local talent. This fusion of expertise creates an electrifying atmosphere, making the Betway SA20 one of the most exciting T20 leagues worldwide. Beyond showcasing top-tier cricket, the league is a commitment to the long-term development of South African cricket, with each franchise committing to a minimum of ten years. This investment ensures stability, supports grassroots initiatives, and fosters the growth of cricket as a viable career path for South African youth.
Absa Enhances the Cricket Experience
As part of its partnership with Betway SA20, Absa will engage with customers through thrilling activations that enhance the matchday experience. Through these activations, Absa will offer unique benefits to cardholders, deepening the connection between sport and banking innovation. From rewarding fans on the spot to offering unforgettable experiences, this partnership guarantees a memorable cricket season.
Exclusive Campaign Benefits for Absa Cardholders
Absa Card Play of the Day: At every live match, Absa cardholders can participate in the Absa Card Play of the Day, offering the chance to win up to R100,000. Those who are not yet cardholders can also join in by signing up for an Absa account at the stadium.
Chance to Win a Grand Prize: Those who do not win during the pool matches will automatically enter a draw to win an all-expenses-paid trip for two to one of the four playoff matches.
Instant Giveaways: Absa customers can look forward to receiving exciting prizes instantly at the Absa Activation Zone. This interactive experience adds an element of fun to the tournament and rewards customers for their engagement.
The Absa Card Catch of the Match: The player who takes the best catch during each match will be honored with a R10,000 Absa card, celebrating their outstanding skill and agility on the field.
A Commitment to Empowering Communities
Through its partnership with Betway SA20, Absa not only elevates the cricket experience for its customers but also supports initiatives that have a lasting social impact. The bank is dedicated to fostering youth participation, developing talent, and uplifting communities through its involvement in the sport. This collaboration exemplifies Absa’s commitment to empowering future generations while enhancing the customer journey.
“This partnership embodies our ‘Your Story Matters’ ethos, which goes beyond mere sponsorship; it’s about creating meaningful opportunities for customers while demonstrating the ease of banking,” said Thabisa Mkhwanazi, Managing Executive Marketing and Communications (Everyday Banking and Product Solutions) at Absa Group. “By engaging with the diverse fanbase of Betway SA20, we’re celebrating each individual’s journey within the sport, and through initiatives like the Absa Card Play of the Match, we’re providing unmatched value to our cardholders.”
Absa’s commitment to rewarding loyalty is further reflected in its Absa rewards program, offering customers the chance to earn real cash back every time they swipe or tap their Absa Card.
Join the Action
The Betway SA20 tournament kicks off at St George’s Park and culminates in the final at The Wanderers in Johannesburg. All matches will be broadcast live on SuperSport and covered by the South African Broadcasting Corporation. Tickets for all matches are available at www.SA20.co.za.
With Absa’s support, the Betway SA20 promises to be an unforgettable celebration of cricket, community, and customer experience.
