Absa, a proudly Pan-African bank, is delighted to announce its associate partnership with Showmax to stream the highly anticipated final encore of Tyla’s homecoming concert, set to take place on 18 January 2025. This collaboration aims to bring fans across 44 African countries together for an unforgettable night celebrating African excellence and creativity, while showcasing Absa’s unwavering commitment to empowering youth and women.
Grammy Award-winning Tyla will return to the SunBet Arena at Time Square Casino in Pretoria for her encore concert, highlighting her journey of resilience, creativity, and triumph. Her performance will also shine a spotlight on African talent, arts, and youth empowerment.
Candice Thurston, Managing Executive for Brand and Marketing at Absa, shares, “This concert is a game changer for African entertainment, and as a bank with the purpose of empowering Africa’s tomorrow, together … one story at a time, we found it appropriate to associate ourselves with this milestone celebration. As the first livestreamed event on the Showmax platform, it not only showcases Tyla’s pioneering talent but also reaffirms our commitment to celebrating, capturing, and sharing authentic African stories of excellence.”
This collaboration will make Tyla’s encore concert accessible to fans across the continent through Showmax.com, where it will be streamed live in 44 African countries. Absa’s 12 Pan-African markets, including Botswana, Ghana, Kenya, Mauritius, Namibia, Mozambique, Nigeria, Seychelles, South Africa, Tanzania, Uganda, and Zambia, will be able to enjoy this historic experience as part of the partnership.
To further enhance the experience for South Africans and Absa Rewards customers, Absa has teamed up with YFM to offer an exclusive competition. Listeners can participate in Tyla trivia challenges during Ayanda MVP’s Home Run show on 16 and 17 January 2025 for a chance to win double concert tickets, a R500 Uber voucher, and R1,000 cash back for Absa Rewards members. YFM will also broadcast live from the red carpet at the SunBet Arena during the All Girls on Deck show on 18 January 2025, offering fans exclusive red-carpet updates with DJ Fae Fae and Ayanda MVP.
“We’re all about going beyond banking and creating unforgettable moments,” adds Thurston. “This initiative reflects our dedication to crafting extraordinary experiences and showcasing the best of African talent while fostering pride and unity.”
Tyla’s encore concert comes after her successful and sold-out homecoming concerts in Cape Town and Pretoria in December 2024. The youngest-ever African Grammy winner will perform hits from her chart-topping debut album, TYLA, which has accumulated over 1.6 billion streams worldwide.
Don’t miss out on this historic moment! Get your tickets now at www.ticketmaster.co.za or stream the performance live on Showmax.com. Whether you’re at the SunBet Arena in Pretoria or joining fans across Africa via livestream, prepare for an unforgettable night of exceptional music and a vibrant celebration of Africa’s extraordinary talent and innovation!
