I’ve been using Uber since its early days. From late-night events to last-minute airport dashes, Uber has become a trusted part of my lifestyle. But if you had told me a few years ago that I’d be considering hopping on the back of a motorbike in Joburg traffic, I would’ve given you a firm “not me, babes.” Motorbikes? In Johannesburg? Horrifying. But listen, I’m a convenience girly, and Uber Moto might just be changing the game in South Africa.
I’ve seen how swiftly Uber Moto operates in other countries. When I was in Nairobi, I watched in disbelief as motorbikes zipped past traffic with ease while I sat stuck in an Uber car, inching forward and sweating under the Kenyan sun. I couldn’t help but think, next time, I’m getting on one of those bikes.
Now it’s our turn, and Johannesburg got the first taste.
As Uber Moto continues its pilot phase in South Africa, the team hosted an immersive experience in Johannesburg designed to bring the product to life in a tangible, memorable way. Rather than a traditional launch, the day was all about trial, giving media, influencers, and key opinion leaders the opportunity to ride, engage, and connect with Uber Moto firsthand.
Set against the vibrant backdrop of RollEgoli, the event invited guests to move differently, not just through product demos, but through a thoughtfully curated experience that blended energy, insight, and conversation. From the moment guests arrived to personalised lattes and safety demos, the day struck the balance between fun and functionality.
The programme kicked off with remarks from Uber’s General Manager for Sub-Saharan Africa, Deepesh Thomas, who spoke about the role Uber Moto plays in closing the first and last mile gap, especially in underserved areas where traditional transport options fall short. He made it clear that Uber Moto isn’t trying to replace what exists , it’s here to complement and improve how people move.
That message was reinforced during the safety briefing by Collen Mphabantshi, Uber’s Head of Platform Safety for the region, who walked guests through Uber Moto’s safety measures, from helmet hygiene and high-visibility gear to emergency response and strict onboarding of drivers.
Beyond the technical aspects, the experience tapped into something more human. Guests chilled on beanbags, posed at photo activations, and for many, took their first-ever Uber Moto ride, sparking real conversations about mobility and access in our cities.
As Uber Moto evolves through this pilot phase, events like these are helping make the product feel not just innovative, but necessary. It’s not about a flashy rollout, it’s about showing up in the real lives of South Africans and offering them another way to move through the city with safety and affordability.
Is South Africa ready for two wheels? Judging by the buzz and excitement in Joburg this past week, I’d say yes. And who knows? This convenience girly might just trade four wheels for two, if the helmet matches the outfit.
