At Timeless Trends, we pride ourselves in showcasing the richness of local tourism, those unforgettable, often-overlooked experiences that help travellers connect deeply with a place and its people. Recently, we had the privilege of embarking on a gallery tour in Rosebank with Toura Travel Therapy, something I didn’t even know existed until the day I experienced it myself. Nestled within the hustle of Johannesburg’s art scene, this immersive tour offered a refreshing way to see the city—through the lens of its creatives, gallerists and curators.
But one of my most unforgettable local tourism experiences has to be my stay at Lebo’s Backpackers in Soweto last year. What stood out most was not just the setting, but the realization that many people who live in Soweto have never set foot there. For me, it was a first: my first time in a Tuk Tuk, riding through the vibrant streets of Orlando West, learning about Soweto’s history and culture in the most authentic way possible. I ended the day sharing a hearty, home-style curry with international travellers—strangers turned companions through shared stories and warm, local food.
These kinds of moments are the heartbeat of local experience tourism, a growing trend that is reshaping the way we travel. Over the past few years, the global travel landscape has transformed. Travellers are no longer content with surface-level sightseeing—they want connection, meaning, and moments that linger long after the trip ends.
What is Local Experience Tourism?
Local experience tourism focuses on engaging with the culture, traditions, and everyday lives of local communities. Rather than ticking off landmarks from a checklist, it’s about immersing yourself in the soul of a place. Think cooking classes with home chefs, guided walks led by residents, joining a township bike tour, or participating in local festivals.
Here’s why this approach is gaining popularity:
1. Authenticity
People crave authenticity—not just picture-perfect moments, but real, raw experiences that reflect the heartbeat of a community. Whether it’s tasting amagwinya on the corner or learning about apartheid resistance from someone who lived it, these are stories you won’t find in a guidebook.
2. Personal Connection
There’s something powerful about sharing space with locals. Whether it’s a meal, a song, or a tuk tuk ride, these moments create lasting bonds that go far beyond the typical tourist encounter. They remind us of our shared humanity.
3. Unique Adventures
Local experiences often take you off the beaten path. From weaving through Soweto’s backstreets to discovering hidden art gems in Rosebank, these adventures are uniquely memorable—nothing like the overcrowded tourist traps.
4. Sustainable Travel
This form of tourism tends to be more community- and eco-conscious. It supports local businesses, preserves cultural traditions, and encourages responsible travel. By choosing experiences like those offered by Toura or Lebo’s, your money directly benefits the community.
Tips to Embrace Local Experience Tourism
If you’re curious about diving into your own authentic travel moments, here are some tips:
Research local platforms like Toura Travel Therapy or community-based hostels such as Lebo’s Backpackers.
Engage with locals online before your trip—social media, WhatsApp groups, or tourism forums can lead you to the right guides or events.
Be open to spontaneous moments. Some of the most memorable experiences happen outside of a set itinerary.
Choose local guides and businesses that are deeply embedded in the community. Look for mentions of sustainability, inclusivity, and cultural respect.
Local experience tourism is more than a travel trend,it’s a movement toward meaningful, conscious exploration. Whether you’re a seasoned traveller or someone just starting to explore your backyard, take the leap to connect, taste, learn, and feel the places you visit.
You don’t need to leave the country to have a transformative travel experience. Sometimes, all it takes is a tuk tuk ride through Soweto.
