Written By: Nokuthula Khwela
Timeless Trends had been anticipating this event since the invite landed in our inbox—because when you talk Dubai and Jacobs Coffee, you have our full attention. September had been a whirlwind, though, and we ended up taking a pause in Durban to rest, reset, and recharge. While our feet were on the ground in South Africa, we were living vicariously through colleagues’ social media posts, catching glimpses of an event we had long been excited about.
And it was worth the wait. Jacobs is proud to unveil its latest flavour innovation: Jacobs Dubai Chocolate Style Cappuccino sachets, a creation that captures one of the fastest-growing indulgence trends: exotic, Arabian-inspired tastes.
Blending smooth milk chocolate and creamy cappuccino with delicate notes of nutty pistachio, saffron, and cardamom, this new drink promises a premium coffee experience for those craving more than just a caffeine fix. Each box contains eight convenient single-serve stick packs, making it easy to enjoy globally inspired indulgence anytime, anywhere. Hot for a cosy treat, over ice for a refreshing twist, or even as a base for decadent dessert-style coffee creations—Jacobs Dubai Chocolate Cappuccino adapts to your mood and moment.
“Coffee culture is evolving. Consumers are looking for indulgent, sensory-led products that feel special and shareable,” says Hayley van Niekerk, Marketing Lead at JDE. “Jacobs Dubai Chocolate was created in response to this shift, a flavour that speaks to younger audiences and the global move towards premiumisation. It’s also a testament to how Jacobs Coffee continues to lead the market by tapping into global trends that consumers are excited to taste and talk about.”
Dubai-inspired flavours such as saffron, cardamom, and pistachio are influencing desserts, beverages, and gifting trends worldwide. By bringing this trend into the coffee category in South Africa for the first time, Jacobs allows consumers to enjoy a touch of global indulgence anytime, anywhere.
With this launch, Jacobs continues its mission to make everyday coffee moments more meaningful. Whether shared with friends, offered as a thoughtful gift, or savoured during a quiet moment of self-care, Dubai Chocolate Cappuccino transforms an ordinary coffee break into something memorable. It’s a reflection of the global lifestyle trend where coffee is no longer just a drink, but a moment to pause, enjoy, and connect.
Jacobs Dubai Chocolate Cappuccino is now available at leading retailers nationwide.
