Popular toothpaste brand Sensodyne is turning up the focus on oral health awareness this April as it introduces its latest innovation, Sensodyne Cavity + Sensitivity Protection, at this year’s Rand Easter Show. Known as the toothpaste brand most recommended by dentists for sensitive teeth, Sensodyne’s new formula offers dual protection against two of South Africa’s most common oral health concerns — cavities and tooth sensitivity.
“We won’t solve the issue unless we rethink how we approach awareness,” says Mamabua Molepo, Senior Brand Manager at Haleon. “People need the right information at the right time and in the right way. Something has to change, and it starts with getting through to our nation’s families.”
A Fresh Take on Oral Care Education
From 17 to 21 April, visitors to the Rand Easter Show in Johannesburg can step into the Sensodyne Cavity & Chill Zone — a relaxed, interactive activation aimed at demystifying dental care. The activation promises live demos, expert advice, influencer-led conversations about tooth sensitivity, and practical tips for maintaining a healthy, confident smile.
“People are going to participate in live demonstrations, get insights from influencers who will share their experiences with tooth sensitivity, and learn how simple habits can make a big difference,” adds Molepo.
Win Your Way In
To sweeten the deal, Sensodyne is giving away tickets to the Rand Easter Show. Fans can follow @SensodyneZA on Instagram and Facebook, and engage with campaign hashtags #SensodyneDualProtection and #SensodyneCavitySensitivity to stand a chance of winning.
Prevention Over Cure
The heart of this initiative is a message that good oral health is about prevention, not just treatment. Molepo hopes events like these encourage South Africans to take proactive steps before discomfort strikes.
“As more people start paying attention to their oral health, events like the Rand Easter Show create a great opportunity to get people talking, learning, and making small but meaningful changes to their daily routines,” Molepo says.
Oral Health and Overall Wellbeing
The importance of oral health extends far beyond a great smile. According to the World Health Organisation, “Oral health is the state of the mouth, teeth and orofacial structures that enables us to eat, breathe and speak, and encompasses psychosocial dimensions such as self-confidence, well-being and the ability to socialise and work without pain, discomfort and embarrassment.”
Affordable Care for All
The new Sensodyne Cavity + Sensitivity Protection toothpaste is now available at leading retailers nationwide, with a recommended retail price of R39.99 — making effective oral care accessible to more families across the country.
Visit the Cavity & Chill Zone
For those heading to the Rand Easter Show, don’t miss out on a visit to the Sensodyne Cavity & Chill Zone. It’s a chance to chat with oral health experts, explore new products, and take home tips for keeping your smile strong and sensitivity-free.
For more information, visit www.sensodyne.co.za
