L’Oréal Paris made a resounding statement of empowerment and glamour with the successful launch of its local Walk Your Worth fashion show at SA Fashion Week. Held on Friday, April 19, 2024, at Mall of Africa, the event was a celebration of resilience, confidence, and the beauty of diversity.
The evening showcased influential women from various industries, including luminaries like Bonang Matheba, Jessica Nkosi, and Miss South Africa 2023, Natasha Joubert, among others. The Walk Your Worth fashion show coincided with the recent launch of Talk Your Worth, a locally produced L’Oréal Paris podcast dedicated to fostering discussions on self-worth, empowerment, and self-acceptance.
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One of the highlights of the event was the announcement of Thuso Mbedu as the first L’Oréal Paris spokesperson for sub-Saharan Africa, adding to the excitement surrounding the occasion.
Inspired by the grandeur of the L’Oréal Paris Le Défilé runway show during Paris Fashion Week, the Walk Your Worth show aimed to celebrate women’s empowerment on a global scale. Collaborating with Biji La Maison de Couture, the event showcased unique designs reflecting the essence of each individual model as they graced the runway with confidence and grace.
Biji Gibbs, founder of Biji La Maison de Couture, expressed her honor in collaborating with L’Oréal Paris and SA Fashion Week, stating, “Each garment is a testament to the beauty and strength of every woman, and I am proud to have witnessed our models embody their worth on the runway.”
Ayanda Mackay, Marketing Manager for L’Oréal Paris, reiterated the brand’s commitment to women’s empowerment and inclusivity. Mackay emphasized the importance of showcasing women of diverse backgrounds and talents on the runway, aligning with the brand’s vision of promoting diversity and celebrating individuality within the fashion industry.
Lucilla Booyzen, Director of SA Fashion Week, praised the collaboration with L’Oréal Paris, highlighting its alignment with the event’s values of diversity and inclusivity. Booyzen emphasized the significance of celebrating women’s strength and beauty in all its forms, further reinforcing the impact of the Walk Your Worth show on the local fashion landscape.
The Walk Your Worth show captivated audiences and left a lasting impression on the fashion industry, amplifying the message of women’s empowerment and celebrating beauty in its diverse manifestations. The event, broadcasted live on the official L’Oréal Paris South Africa TikTok page and YouTube channel, reached audiences far and wide, extending the reach of its empowering message.
For more information and highlights from the Walk Your Worth show, please visit the official L’Oréal Paris South Africa social media channels.
