This Valentine’s Day, Converse is flipping the script on traditional love stories and embracing a new kind of romance—self-love. The brand’s latest campaign, “Love Me, Love Me Not,” stars none other than 2024’s Model of the Year, Alex Consani, redefining what it means to celebrate love in today’s world.
With the frustration of dating apps, ghosting, and burnout, many are choosing to invest in themselves rather than endlessly swiping for the “perfect” partner. This season, Converse reminds us that sometimes, the best date is you—and maybe a pair of Chucks to match your vibe.
Two Iconic Styles, Two Attitudes
The campaign showcases two hero styles that embody different sides of self-expression:
“Love Me” – A flirty and feminine Chuck 70 Hi, featuring an egret base adorned with delicate ribbon rose details, perfect for those who embrace soft romance and effortless charm.
“Love Me Not” – The Chuck 70 De Luxe Heel Platform, an edgy black leather design featuring a silver, heart-studded strap, bringing bold confidence and rebellious energy to any look.
Whether you’re feeling romantic or rebellious, there’s a pair of Chucks that matches your mood.
The Full Collection
The “Love Me, Love Me Not” collection features: ✔ Eleven sneaker silhouettes across different styles ✔ Three apparel items for adults and kids ✔ Prices ranging from R799 – R3,999
Where to Shop
The full collection is now available at: Converse Online Store Converse Stores Nationally Select Retailers
What Chuck Are You?
Ready to find your perfect match? Click here to discover which Chuck from the “Love Me, Love Me Not” collection best represents your vibe this Valentine’s Day.
