Absa’s new travel rewards programme was introduced in style last night at Lanseria Airport, where the launch had a vibrant, music-video-like atmosphere. Guests gathered inside a hangar as the bank unveiled the Absa Rewards Travel Hub, a digital travel booking platform now available on the Absa Banking App.
The media launch on 2 September 2025 showcased Absa’s latest initiative to give its loyal cardholders and Rewards members even more value, this time through exclusive travel benefits.
The headline feature is up to 100% discount on base fare for flights booked with qualifying Absa debit and credit cards, offered through a partnership with Travelstart. The platform and flight benefit will be available to the public later this month.
“We are extremely thrilled to offer this platform and flight benefit to our clients, from students through to Private Wealth clients,” said Alicia Raynard, Executive: Absa Rewards. “Taking a trip is more than just the journey. It is about the unforgettable stories we create along the way. We are committed to making those special travel moments more accessible and rewarding for our clients.”
A New Way to Save on Travel
Instead of waiting for cash-back rewards, Absa’s new model gives discounts upfront based on a client’s Rewards Tier and card type. While the platform is open to all Absa clients, only Rewards members unlock the flight discounts.
“This collaboration with Travelstart underscores Absa’s dedication to enriching the financial and lifestyle experiences of its clients,” Raynard added. “It is about making travel more accessible, enjoyable, and rewarding.”
Mikha’il Ernest, Group Chief Commercial Officer at Travelstart, said embedding Travelstart’s technology directly into the Absa Banking App was about creating seamless access to travel deals for millions of South Africans.
“This is more than just a new feature. It is the future of embedded travel and payments.”
Raynard added that integrating the Travel Hub into the banking app, rather than keeping it as a standalone microsite, was key to reaching a wider audience.
“With over two million daily logins to our banking app, this one-stop-shop travel hub is designed to put convenience and value at our clients’ fingertips,” she said. “Now your Absa app and card can unlock your world of travel at your convenience, rewarding your story with every click, tap, or swipe. Because Your Story Matters.”
