In a seamless convergence of heritage, creative chemistry, and uncompromising authenticity, Windhoek Lager has joined forces with the legendary music collective 340ml to toast the permanent return of its beloved 330ml bottle. In a playful yet deeply symbolic homage to shared craftsmanship, the iconic band will temporarily step into the spotlight under a new name: 330ml.
This collaboration feels effortlessly tailored for the culture. Windhoek has long anchored its reputation on pure, 100% real ingredients, catering to those who appreciate unpretentious refinement. Meanwhile, 340ml has forged an enduring legacy in the South African music landscape through an original, genre-defying sound rooted in true friendship and artistic synergy. As the band enters an exciting chapter of returning to live stages, this partnership celebrates the effortless power of coming together over shared passion and authentic stories.
To elevate this homecoming, Windhoek Beer is introducing the Midweek Sessions—a curated series of intimate live music experiences designed to redefine urban leisure. Stepping away from the predictable weekend rush, the initiative invites lifestyle connoisseurs and music lovers to reclaim their evenings, carving out dedicated space for soulful soundscapes, rich conversation, and cold, timeless lagers.
The maiden session unfolds on Wednesday, 9 September 2026, against the chic, eclectic backdrop of Katy’s Palace Bar in Kramerville. Set against sweeping city vistas, 330ml will take the stage to deliver a captivating performance, revisiting the distinct rhythms and effortless nostalgia that have defined their journey for decades.
“Windhoek and 340ml share a belief in keeping things real,” reflects Keval Ramraj, Marketing Manager at Windhoek Beer South Africa. “The return of our 330ml Lager bottle coincided with the return of four musicians whose music has always felt honest and unmistakably their own. That gave us the opportunity to create a collaboration grounded in a genuine cultural connection.”
Guitarist Tiago Correia-Paulo echoes the sentiment: “Becoming 330ml for a while felt like a natural fit for this collaboration. Windhoek is bringing back a Lager format that people know and have missed, while we are building on the energy of performing together again. It gives us a fresh way to connect with audiences through music and bring two authentic stories together.”
While the Windhoek 330ml bottle is back permanently, this iconic band name switch is a rare, limited-edition moment in South African culture. Music enthusiasts and culture seekers can enter for a chance to win exclusive tickets to the Midweek Sessions by sharing video or photo moments of their own midweek rituals on social media, tagging @WindhoekBeerSA and using #WindhoekBeerSA.
Here is to making time for real music, timeless taste, and the art of midweek connection.
