By: Nokuthula Khwela
My mother is in her 50s and she’s at that stage of loving coffee. So when I saw the new Jacobs Origins flavours, I instantly thought of her. My delivery is yet to arrive, but I already know where it’s headed straight to Durban for her to enjoy. And of course, I’ll be having mine too, because some rituals are best when shared, even from afar.
South Africans love their coffee. Whether it’s your go-to morning pick-me-up or an excuse to take a break and catch up with friends, a great cup of coffee brings people together. But around the world, coffee holds deeper meaning. From rituals to relationships, each culture brings something unique to the experience.
Now Jacobs invites South Africans to explore the world’s flavours from the comfort of home. The newly launched Jacobs Origins Beans range makes its local debut alongside the existing Jacobs Pure Instant Origins range, offering a premium flavour-forward coffee experience inspired by the world’s most iconic coffee-growing regions.
“With Jacobs Origins, we wanted to give South Africans a chance to travel through taste,” says Domaine Rautenbach, Senior Brand Manager at Jacobs Coffee. “This range is flavour exploration, bringing the richness, rituals and distinctive tastes of the world’s favourite coffee regions into every cup.”
Here’s how you can enjoy global coffee moments with a proudly South African twist
Host a Brazilian style gathering
In Brazil, coffee is about connection. It’s not rushed. It’s a ritual. Families and friends gather for long, heartfelt conversations over generous pots of fresh brew. Think easy laughter, open doors and warm welcomes.
Brew this Jacobs Origins Beans Brazil and Colombia. The smooth sweet notes are perfect for hosting whether it’s Sunday lunch with family or a Saturday catch up with your closest crew. Brew a big pot, pass it around and let the good vibes flow.
Find balance with Southeast Asian intensity
Coffee from Southeast Asia brings boldness to the table. These blends are rich, intense and deeply aromatic. Perfect for when you need to ground yourself or power through a big task.
Try this Jacobs Origins Pure Instant Southeast Asia. A bold cup that complements a focused morning, a solo drive or even that quiet 10 minute break before the kids wake up. Add a touch of condensed milk if you want a nod to Vietnamese style indulgence.
Celebrate boldness with Laos and India
In Laos and India, coffee reflects cultural richness. Deeply layered, spicy and memorable. These are flavours that take their time and invite you to do the same.
Brew this Jacobs Origins Beans Laos and India is the perfect choice when you’re in the mood to savour something unexpected. This full bodied coffee combines the spicy notes of India with the aromatic freshness of Laos, celebrating two of Asia’s most distinguished coffee growing regions. It’s an ideal companion for creative work, meaningful conversations or quiet evenings when you want to unwind with a deeper richer cup.
Escape with mellow Latin American charm
Coffee culture in Latin America is built around calm, connection and simplicity. Light, smooth and fragrant, these blends are ideal for when you want to slow down and be present.
Try this Jacobs Origins Pure Instant Latin America during a journaling session, lazy breakfast or even an afternoon reset. It’s coffee that invites stillness and soft reflection all in a sip.
The Jacobs Origins range is now available at leading retailers nationwide in both Instant and Bean variants.
