Heineken® exists to spark connections beyond barriers, to tear down walls between the ordinary and the extraordinary. And this year, they’re taking it to the next level. Mark your calendars for January 25, 2025, because Johannesburg will host an unmissable cultural explosion — the Heineken® House.
This isn’t just another event; it’s an immersive experience where music, fashion, art, and individuality collide. It’s a gateway to connection, a space where culture thrives, and where imagination knows no bounds.
Culture Unleashed: Music Meets Art, Fashion, and You
Heineken® House is a canvas for the freshest talents across music, art, and fashion to make their mark. Whether you’re vibing to the hottest beats, admiring breathtaking art, or rocking bold fashion statements, this is where you want to be.
The stage will host award-winning icons and rising stars:
- Dee Koala: A powerhouse in South African hip-hop, Dee Koala has worked with legends like Busiswa, Riky Rick, and Sho Madjozi. With her groundbreaking debut album and the co-founding of the 4 The Khaltsha music and art festival, she’s a force in SA’s urban culture.
- DBN Gogo: Known for electrifying performances and her chart-topping hit “Khuza Gogo,” DBN Gogo is one of the country’s most celebrated DJs and music producers.
On the art front, expect visionaries who redefine creativity:
- Samurai Farai: Farai’s bold works explore identity, mental health, and the human experience, spanning murals, exhibitions, and cutting-edge NFTs.
- Yay Abe (Russell Abrahams): This Cape Town illustrator’s vibrant, playful style has graced everything from the AFCON 2024 opening ceremony to massive billboards.
Fashion Forward
Heineken® House brings the edge of street style and individuality with collaborations featuring:
- Rosey & Vittori: A perfect blend of South African street style and Italian sophistication.
- DENIMBYDOME: Empowering self-expression through custom-crafted denim that’s playful and unapologetic.
Expect the Unexpected
Heineken® House promises surprises, including a massive secret artist reveal you won’t want to miss. Watch the Heineken® House website and social channels for updates.
Get Your Invite
Tickets for this exclusive event won’t be sold. Stay tuned to Heineken®’s social media platforms and in-store activations to score your way in.
Step inside and celebrate a Fresher World. This is more than a gathering — it’s a statement, a movement, and a celebration of culture, creativity, and connection.
Heineken® House: This is where we social.
