As the season turns, Jacobs reimagines its iconic coffee legacy with a sleek, chilled collection crafted for modern living.
As spring sweeps across South Africa and the sun lingers a little longer, our daily routines undergo a subtle, welcome shift. The rich warmth of the morning mug makes way for lighter, cooler indulgences that effortlessly match the rhythm of an active, sun-drenched season. Entering this modern lifestyle canvas is Jacobs, reimagining its long-standing coffee legacy for a dynamic new era with the official launch of Jacobs Ice Presso Latte and Jacobs Ice Presso Classic.
Perfectly chilled and crafted for life on the move, this ready-to-drink range offers an elevated pick-me-up designed for contemporary moments. Whether navigating the city commute, meeting friends for a mid-afternoon catch-up, or switching up the aesthetic of a classic coffee break, Jacobs Ice Presso bridges heritage craft with modern convenience.
Today’s coffee culture is no longer defined by a static cup at the kitchen table; it has evolved into a fluid, expressive part of everyday life—a social catalyst, a mid-day reboot, and a stylish luxury to reach for whenever the mood strikes. For a generation always on the move, coffee is less about routine and more about rhythm.
“Coffee has a rich heritage, but the way we enjoy it doesn’t have to stay the same,” says Domaine Rautenbach, Senior Brand Manager at Jacobs. “Jacobs Ice Presso is about bringing that heritage into the here and now giving consumers a chilled, convenient way to enjoy the coffee they know, but in a format that fits how they live today.”
Available in two distinct variants the sweet, velvety Ice Presso Latte and the smooth, balanced Ice Presso Classic, the collection brings a gourmet iced coffee experience directly into your everyday routine.
Arriving in September as South Africa celebrates Heritage Month, the launch offers a refreshing perspective on tradition: true legacy is not simply something to preserve in a glass case, but a story meant to evolve alongside the people who live it.
“Our heritage gives us a strong foundation, but innovation is what keeps a brand relevant. We want Jacobs to be part of the coffee moments that matter to consumers now, not only the ones we’ve always known,” Rautenbach adds.
From traditional morning origins to iced sophistication on the move, the landscape of coffee culture continues to shift, and Jacobs is bringing its signature excellence along for the ride.
Jacobs Ice Presso Latte and Jacobs Ice Presso Classic are now available in stores nationwide, your ultimate seasonal essential for every stylish sip on the go.
