In a strategic move to strengthen brand identity and streamline guest perceptions, The Maslow Time Square has officially been renamed Time Square Hotel, effective immediately. While the name has changed, the hotel’s ownership, management structure and commitment to delivering exceptional service remain firmly in place.
“While our name is changing, guests can be assured our ownership, management, and commitment to delivering exceptional service remain the same,” says Ruben Gooranah, General Manager of Time Square. All existing contracts, reservations and negotiated rates remain valid, with only branding and communications updated to reflect the new identity.
Located within one of Gauteng’s most dynamic entertainment precincts, the Sun International property continues to operate as the group’s flagship gaming, entertainment and leisure destination. Adjacent to the Menlyn Maine retail and lifestyle hub, the destination combines a premium hotel experience with a vibrant mix of restaurants, lounges, retail tenants and leisure attractions, offering visitors a seamless blend of convenience and entertainment.
One of the hotel’s defining features remains its innovative multi-tier room grading system, the first of its kind in South Africa. Recognised by the Tourism Grading Council of South Africa, Time Square Hotel offers three-star, four-star and five-star graded rooms under one roof, allowing travellers to tailor their accommodation according to both preference and budget without compromising on service quality.
The hotel features 238 contemporary rooms, including 10 suites, each designed with comfort, functionality and modern aesthetics in mind. The three-star Foundation rooms, measuring 24m², provide efficient comfort with either twin or queen bedding, a workspace and en-suite bathroom with shower. The four-star Median rooms expand the experience to 27m², offering additional comfort elements such as coffee machines and flexible bedding configurations. For guests seeking elevated luxury, the five-star Zenith Level rooms offer 36m² of space, premium finishes and both bath and shower facilities.
“The innovative concept allows travellers to tailor their accommodation to suit their needs and budget,” says Lesego Kitsa, Rooms Division Manager at Time Square Hotel, noting that service standards remain consistent across all room categories.
Beyond accommodation, the broader Time Square complex enhances the guest experience with a wide range of lifestyle attractions. Visitors can enjoy the lively casino floor, diverse dining venues and retail experiences, while families can explore The Magic Company’s arcade and bowling facilities or make use of supervised childcare services at Tick Tocks Crèche. The destination is also home to the 8 500-seat SunBet Arena, which continues to host a steady calendar of local and international performances, reinforcing Time Square’s position as a premier entertainment hub.
Fitness-focused travellers benefit from a fully equipped resident gym featuring panoramic views across Menlyn and Pretoria, while the hotel’s prime location places guests within walking distance of major shopping centres, restaurants and lifestyle attractions.
Flexible booking options further enhance the offering, with dynamic pricing structures and value-added packages such as Date Night specials, extended-stay promotions and senior travel deals available through the Sun International booking platform. Entry-level bed-and-breakfast packages cater to short-stay travellers, while upgraded room categories offer additional comfort for longer leisure or business visits.
Despite the new name, the essence of the property remains unchanged: a modern hospitality experience anchored in convenience, comfort and entertainment. As the newly branded Time Square Hotel steps into its next chapter, it continues to position itself as a versatile destination where guests can seamlessly combine accommodation, dining, leisure and live entertainment within one vibrant precinct.
For bookings and more information, visit the Sun International website.
