New Balance is thrilled to announce the release of the Fresh Foam X 1080v14, the latest addition to its renowned running shoe line, hitting South African stores on 28 October 2024. Tailored to meet the demands of all runners—whether seasoned athletes or beginners—the Fresh Foam X 1080v14 is a testament to New Balance’s commitment to innovation and comfort in athletic footwear.
To mark the launch, New Balance hosted an energetic fitness event at Sandton City on Saturday, 26 October. This event, buzzing with excitement, brought together fitness enthusiasts from across the region for a first look at the Fresh Foam X 1080v14. With retail set at R3,699, the model builds on the success of the award-winning Fresh Foam X platform, offering the most cushioned experience yet, designed to keep runners comfortable and supported mile after mile.
Key Features of the Fresh Foam X 1080v14
Enhanced Stability and Support The Fresh Foam X 1080v14 introduces a redesigned midsole, delivering improved stability for a seamless running experience. Ideal for those running on varied terrains, this added support makes transitions smoother and ensures the runner stays balanced, whether navigating urban streets or scenic trails.
Superior Breathability for Performance This model also improves breathability, featuring an engineered mesh upper that keeps feet cool and dry even during intense or prolonged runs. The mesh construction allows airflow while maintaining a secure fit, so runners can stay focused and comfortable.
Personalized Style Options Recognizing that style is as personal as the run itself, New Balance offers the Fresh Foam X 1080v14 in a wide array of colors. From vibrant hues to subtle tones, runners can now match their shoes to their unique style preferences, making each pair both functional and fashionable.
Developed with extensive consumer insights, the Fresh Foam X 1080v14 is built for versatility and durability. Danny Orr, General Manager of Tech Running at New Balance, shared, “The Fresh Foam X 1080v14 is the perfect shoe for everyday runners because of its versatility. It’s the one shoe you need in your arsenal because it will meet all your needs.” He added that this latest version is the most comfortable iteration yet, having gone through rigorous design and development to exceed runner expectations.
Celebrating the Launch Event
The Sandton City event was filled with community energy and fitness-focused activities. It kicked off with a high-energy warm-up led by top fitness instructors, Vicky Kruger and Monique Lopes, setting an invigorating tone for the day. Attendees then joined guided group runs, led by Olympian Zakithi Nene, who shared valuable running techniques and wellness tips to enhance performance.
The event fostered a strong sense of community, allowing fitness lovers to connect and experience the premium craftsmanship of the Fresh Foam X 1080v14 firsthand. This launch is more than just a new addition to New Balance’s lineup; it’s an invitation to runners at all levels to step into a new standard of comfort and support.
With the Fresh Foam X 1080v14, New Balance continues to lead in quality, innovation, and consumer-centered design, promising a shoe that supports every runner’s journey—from their first 5K to their most ambitious marathon.
