After a dazzling debut in Johannesburg, Takealot.com is bringing its House of Beauty experience to Durban, and this time, it’s bigger, bolder, and bursting with local flair.
The expansion marks another milestone in Takealot’s mission to make beauty more accessible, inclusive, and exciting for South Africans. Known as the country’s leading online retailer, Takealot is blending digital convenience with real-world connection, reimagining how consumers discover and experience beauty.
We spoke exclusively with Karla Levick, Chief Marketing Officer at Takealot.com, who shared her excitement about bringing the event to KwaZulu-Natal for the very first time.
“Each edition of the Takealot House of Beauty is designed to reflect the unique spirit of its city,” says Levick. “Durban’s vibrant culture and energy make it the perfect backdrop for our next chapter. This year’s experience is bigger and bolder with more interactive zones, live demos, and exciting collaborations that truly capture the local buzz.”
From live broadcasts with East Coast Radio and Gagasi FM to a show-stopping appearance by Bonang Matheba and House of BNG, the Durban edition promises a celebration of beauty, creativity, and community like no other.
Shaping Beauty with Data and Heart
In a world where trends shift overnight, Takealot remains one step ahead, guided by insights from millions of South African shoppers.
“We’re driven by what South Africans are genuinely searching for and engaging with,” explains Levick. “Through social listening, data, and customer feedback, we’re able to identify the trends that matter most, from skincare innovation and conscious beauty to everyday essentials that fit local lifestyles.”
These insights influence everything from the brands featured at House of Beauty to the experiences curated on-site. The result is a lineup that bridges global movements with homegrown favourites, ensuring every attendee finds something that speaks to their individual beauty journey.
Creators, Collaboration, and Community
Levick believes that content creators are reshaping how South Africans experience beauty, and Takealot is listening.
“Creators bring authenticity, creativity, and real-life perspective,” she says. “Collaborating with them allows us to tell meaningful stories about our brands and products in a way that truly resonates.”
From beauty bloggers and makeup artists to lifestyle influencers, Takealot’s partnerships show that digital storytelling can drive real-world connection and elevate local voices in the process.
The Magic of In-Person Connection
While Takealot dominates the e-commerce space, Levick is quick to point out that nothing replaces the power of human connection.
“There’s something special about bringing people together to experience beauty beyond the screen,” she reflects. “House of Beauty gives customers the chance to see, touch, and try products, learn from experts, meet the brands behind the labels, and connect with a community that shares their passion.”
It is a rare moment where the convenience of online meets the emotion of in-person, proving that innovation is not only about technology but also about connection.
Looking Ahead
As Takealot continues to lead in beauty e-commerce, Levick’s vision remains clear: to keep innovation at the heart of everything the brand does, while staying deeply connected to its customers.
“Our goal is simple, to inspire confidence, creativity, and self-expression through every interaction, whether it’s online or in person,” she says.
With its Durban debut, the House of Beauty is more than an event; it is a movement redefining how South Africans experience beauty.
Don’t miss it.
Catch the Takealot House of Beauty in Durban and discover the future of beauty, up close and personal.
Learn more or book your spot here: www.takealot.com/houseofbeauty
