Premium denim brand Union-DNM is proud to launch its latest autumn campaign, spotlighting acclaimed South African artist and photographer Justin Dingwall. Known for his bold exploration of identity, representation, and the deconstruction of conventional beauty standards, Dingwall’s photography challenges societal norms with each captivating frame. His work has garnered numerous prestigious accolades, including the SA Taxi Foundation Art Award (2015) and the International Photography Awards (IPA, 2013).
“This partnership made sense from the start,” says Dingwall. “Union-DNM represents everything I believe in—precision, craftsmanship, and unshakable independence. They gave me the freedom to tell my story authentically. Having my wife behind the camera to document the process made it even more special.”
For Union-DNM, this campaign embodies a commitment to championing voices that push boundaries and redefine norms. “We couldn’t think of a better creative partner than Justin Dingwall,” says Len Makhoba, Marketing Manager at Union-DNM. “His work is bold, unapologetically original—like our brand.”
Union-DNM has always been synonymous with disruption and innovation, celebrating the disruptors and pioneers who reshape their industries. The brand speaks to those who value self-expression, exceptional craftsmanship, and an unwavering commitment to authenticity.
This collaboration with Dingwall is especially timely, as the artist prepares to unveil his latest work at the prestigious Investec Art Fair. The campaign not only marks a significant moment in Dingwall’s career but also represents a shared ethos of fearless independence, creativity, and breaking boundaries. It’s a partnership built on a shared passion for challenging the status quo.
The autumn collection, which forms the heart of this campaign, is now available at select Relay Jeans and Markham stores, as well as online at Bash. The collection mirrors the bold and authentic spirit of the collaboration, offering premium denim pieces crafted with precision and designed for those who dare to stand out.
As Union-DNM continues to redefine the world of premium denim, this partnership with Justin Dingwall is yet another testament to their dedication to authenticity, innovation, and the celebration of individuality.
