Harm Reduction Meets High-Octane Culture: Inside Philip Morris’s VEEV Activation at FNB Stadium
As over 70,000 music enthusiasts converged on Johannesburg’s FNB Stadium for Scorpion Kings Live: A Family Affair, the venue transformed into an epicenter of South African creative energy. Yet, alongside the heavy Amapiano log drums and stadium-scale stage productions, a distinct conversation was taking shape off the main pitch—one focused on adult harm reduction, responsible […]
