The New Social Currency: How TOPS! at SPAR is Redesigning the South African “Turn Up”
There is a subtle yet profound shift happening in how we gather. The “NielsenIQ 2025 Beverage Alcohol Year in Review” confirms what we’ve felt on the ground: South Africans are moving away from habit-based drinking toward intentional celebration. We are no longer just buying bottles; we are curating moments. Last week, under the coastal sun […]
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